About Us

Laina Jane opened it's first store in Greenwich Village in 1988. The second store followed in the 90's on the upper west side of Manhattan on Amsterdam Avenue.  Laina's experience of finding the right bra was a nightmare due to the nonexistent customer service at large department stores.  Consequently, Laina Jane provides a professional bra fitting service at no additional cost.  The importance of what is worn on the inside should radiate from within. The correct fitting foundations can transform your entire appearance and attitude. The perfect little nightie can bring out your sensuality.

At Laina Jane, we know and understand the fit of every product we stock. This allows us to find the best fit for all of our customers.  Serving the community for almost 3 decades, we now offer a luxurious, yet affordable selection of adorable gift items for the newborn and young children at the Greenwich Village store.

Our love and passion for what we do enables us to celebrate the true beauty of a women's figure. We look forward to continuing our high level of personal service and to providing the quality and affordable merchandise our clients have come to enjoy.


Laina Jane 


Upper West Side

416 Amsterdam Ave (btwn W79th & W80th)

New York, NY 10024

open 11:00 - 7:00  everyday

(212) 875-9168


Greenwich Village

45 Christopher St (btwn Waverly Pl & W4th St)

New York, NY 10014

open 11:00 - 7:30  everyday

(212) 807-8077